Ep. 18|Down and Dirty on…

Episode 18 – Down and Dirty on…Instagram Hashtags

Find Matthew


  • Tractor Story

The Buck Stops Here

  • If you are the person that “stops the buck” I promise it will pay off.

Social Media

  • Hashtags & Instagram
    • Hashtag Invented 2007 by Google Employee Chris Messina
      • First hashtag was #barcamp
    • Types
      • Tracking: hash tagging so you can show someone what you are doing
        • Sponsor
      • Branding
        • Creating a space for your business/identity
      • Categorical
        • Most Important
          • Allowing similarly interested users to find YOU
    • A few rules for using hashtags:
      • Don’t string too many words together with a single hashtag.
        • Sometimes I use for satirical/comedic purposes
      • Ideally, if you use a hashtag on a public account, anyone who does a search for that hashtag can find your post
      • Don’t #spam #with #hashtags. Avoid over-tagging a single post or adding them to every word.
      • Tweets with hashtags had 2 times more engagement than those without, and 55% more Retweets.
      • Use hashtags only on Tweets relevant to the topic. Trying to get attention by using a mismatch between the content of your Tweet and hashtag use won’t do you any favors if people are annoyed.
    • Use hashtags to join in on topics/conversations/themes, such as:
      • Events and conferences (#WorldCup)
      • Holidays or celebrations #WorldPizzaDay)
      • Popular culture topics (#GameofThrones)
      • Popular hashtags for days of the week (#TBT)
      • General interest topics (#blogging)
    • Hashtag Search Tools
      • Hashtagify.me is a free tool you can use to find hashtags. It also gives numeric data on hashtag use and helps you to map a hashtag in relation to other similar options.
      • RiteTag is a powerful hashtag search tool you can use for Facebook and Twitter. It provides up-to-date data as to how your hashtag is performing.
      • Sprout Social has a hashtag analysis tool that discovered your most engaged and relevant hashtags around your brand.
      • Low Tech–>Look at Similar Accounts
    • Using Hashtags on Insta
      • 12.8% increase in visibility with at least one hashtag
      • Instagram has a 30 hashtag limit
      • 9 Seems to be the consensus “sweet spot”
    • Gary Vee’s “$1.80 Instagram Strategy to Grow Your Business or Brand”
      • —>Click for Link to Entire Article<—
      • Find the 10 Most Important/Relevant Hashtags in Your Field
      • Identify Top 9 Posts for Top 10 Hashtags
      • Engage and Interact on Those Posts (Give your $0.02)
        • Answer Questions
        • Add Feedback
        • Tag Relevant “Creators” on Instagrams
        • Make POSITIVE Comments
      • Continue to Interact!
        • Be Social….”After all it is called: SOCIAL media!”
    • This is a DAILY ritual if you really want to grow your Instagram with relevant accounts.

Ep. 18|Down and Dirty on…

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